In the absence of MLB games until – hopefully – later this month, MLB betting made some news Thursday with the announcement that PointsBet USA is now the official gaming partner of the Detroit Tigers. It’s the first such arrangement between a sports betting entity and an MLB team, made possible by PointsBet USA’s recent agreement with MLB designating the sportsbook as an authorized gaming operator by the league.
“The PointsBet team is excited to announce our groundbreaking deal with the Detroit Tigers and Major League Baseball, becoming the first legal sports betting operator in U.S. history to partner with an MLB franchise,” PointsBet USA CEO Johnny Aitken said in a news release. “We offer the most betting options in the world on MLB games via our unique PointsBetting product, and we are excited to inject a unique and robust betting proposition into the great state of Michigan.”
Michigan legalized sports betting in December, for both brick-and-mortar and online operators, and books began taking bets in March. PointsBet USA is not only the first book to partner with an MLB franchise, but the first to partner with any Michigan-based professional sports team.
As part of the multi-year deal, PointsBet USA will have TV broadcast-visible branding at Comerica Park, a sponsored presence on the Tigers’ digital platforms, and will be integrated into The District Detroit app and the MLB Ballpark app.
“We are thrilled to welcome PointsBet as a gaming partner of the Detroit Tigers,” said Chris Granger, group president of sports and entertainment for Ilitch Holdings. “Our incredible fans will love the unique experiences and innovative offerings that PointsBet’s personalized platform provides. We look forward to the fan-friendly enhancements this will bring to the game-day experience in and around Comerica Park for years to come.”